In Shanghai, 5-year-old children to 70-year-old elders are concerned about one event, and that is the 2010 Shanghai World Expo. Walking the streets of Shanghai, the mascot “HaiBao” and the Expo’s theme “Better City, Better Life” are everywhere. Everyday, there is an average of 400,000-500,000 admitted tourists.
The Shanghai World Expo is the largest expo so far in history. The time spent to see a popular pavilion is around two to nine hours. Thus, the number of pavilions a tourist can see in a day is limited; that’s why most would choose to see the most popular ones. Therefore, each pavilion relies on its interesting content to attract tourists.
In this sense, South Korea's Pavilion is relatively successful. In order to see this pavilion, one has to wait in line for six hours, showing how popular it is. Amongst the pavilions of Asia, South Korea’s popularity is closely behind Japan. How is it that South Korea's Pavilion can compete and stand out from 192 pavilions? The secret lies in its content.
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Pavilion Features
The three-story Republic of Korea Pavilion is composed of 20 basic letters of the ROK alphabet. The pavilion showcases blueprints of future cities along with the country's most advanced technology and traditional culture.
Theme: FriendlyCity,ColorfulLife
Highlights: Basic Letters of the ROK Alphabet
National Pavilion Day: May 26
Pavilion Area: Around 6,000 Square Meters
Location: Within Zone A of the Expo site
Pavilion Display
ROK's 2010 exhibit features a theme on "Friendly City, Colorful Life." The main exhibition area on the second floor is divided into four sections–culture, technology, humanity and nature, where visitors will experience the current and future urban life of the country.
Pavilion Highlights
- Highlight 1: Hologram Guides, or "Virtual Friends"
Hologram Guides, or "Virtual Friends" One of the center pieces of the pavilion will feature four hologram guides, including a ROK fashion model, a foreign chef, a lady and an IT engineer. They represent the country's culture, humanity, nature and technology respectively. The "virtual friends" will guide visitors to different thematic exhibition halls, where visitors will experience the current and future urban life of the country.
- Highlight 2: Mysterious U-type Channel, Power of Image
Mysterious U-type Channel, Power of Image Visitors will be greeted on the ground with a microscopic view of the capital city Seoul. The iconic buildings and mountains in the city will be shrunk 300 times. When visitors pass through the U-type channel, their images will be projected on the curve walls on both sides, as if they were flying in the sky, or rendering in the green world.
- Highlight 3: Korean Style Carnival
Korean Style Carnival Multimedia exhibitions and traditional folk shows within the pavilion are directed by the famous Korean director Kim Seong Soo. The pavilion contains several waterscapes, and a large water stage, where visitors can take a rest and then enjoy the wonderful performances. The pavilion offers various wonderful performances, which include traditional celebration shows, Sino-Korean cultural exchange programs, Korean movie and TV festival, Korean parades and fashion shows.
The three-story Republic of Korea Pavilion is composed of 20 basic letters of the ROK alphabet. The pavilion showcases blueprints of future cities along with the country's most advanced technology and traditional culture.
Theme: FriendlyCity,ColorfulLife
Highlights: Basic Letters of the ROK Alphabet
National Pavilion Day: May 26
Pavilion Area: Around 6,000 Square Meters
Location: Within Zone A of the Expo site
Pavilion Display
ROK's 2010 exhibit features a theme on "Friendly City, Colorful Life." The main exhibition area on the second floor is divided into four sections–culture, technology, humanity and nature, where visitors will experience the current and future urban life of the country.
Pavilion Highlights
- Highlight 1: Hologram Guides, or "Virtual Friends"
Hologram Guides, or "Virtual Friends" One of the center pieces of the pavilion will feature four hologram guides, including a ROK fashion model, a foreign chef, a lady and an IT engineer. They represent the country's culture, humanity, nature and technology respectively. The "virtual friends" will guide visitors to different thematic exhibition halls, where visitors will experience the current and future urban life of the country.
- Highlight 2: Mysterious U-type Channel, Power of Image
Mysterious U-type Channel, Power of Image Visitors will be greeted on the ground with a microscopic view of the capital city Seoul. The iconic buildings and mountains in the city will be shrunk 300 times. When visitors pass through the U-type channel, their images will be projected on the curve walls on both sides, as if they were flying in the sky, or rendering in the green world.
- Highlight 3: Korean Style Carnival
Korean Style Carnival Multimedia exhibitions and traditional folk shows within the pavilion are directed by the famous Korean director Kim Seong Soo. The pavilion contains several waterscapes, and a large water stage, where visitors can take a rest and then enjoy the wonderful performances. The pavilion offers various wonderful performances, which include traditional celebration shows, Sino-Korean cultural exchange programs, Korean movie and TV festival, Korean parades and fashion shows.
Within the content, the most important is the advertisement clip "Chorus City." It was filmed by the Hallyu stars and idol groups of South Korea. It was led by TVXQ's U-Know Yunho, and it demonstrates the country's enthusiasm. Seeing their celebrities improve the image of their country, South Korea's citizens couldn't be more proud.
Source: Nate News + baiduTVXQ + 2010 Shanghai World Expo Official Website
Translation: lonelyxgrl @ OneTVXQ.com
Credits: OneTVXQ.com { One World. One Red Ocean. One TVXQ! }
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